What We Do
TikTok Shop is the fastest-growing commerce channel for consumer brands in the US. Winning on it requires the right creator network, the right content strategy, and the right amplification stack.
We source and activate networks of 20–100 nano and micro creators who post authentic product content with TikTok Shop affiliate links — no upfront creator fees, paid only on results.
Full TikTok Shop affiliate infrastructure — programme configuration, creator onboarding, commission structures, and ongoing creator relationship management.
We identify top-performing organic creator posts and run Spark Ads to amplify them with paid reach, preserving the authentic content feel while adding direct purchase CTAs.
TikTok Shop product listings optimised for conversion — titles, descriptions, imagery, and review strategy aligned with how TikTok users actually search and shop.
Weekly dashboards tracking GMV, creator conversion rates, Spark Ads ROAS, and affiliate performance — with clear optimisation recommendations every cycle.
For brands entering the US market, we layer cultural translation into every brief — so content feels genuinely native, not imported.
Why TikTok Shop
TikTok Shop crossed $20 billion in US GMV in 2024. Beauty and personal care became its largest product category. Food, lifestyle accessories, and consumer wellness followed closely. The reason is structural: TikTok's algorithm surfaces product content to audiences who are already primed to buy — and the in-app checkout removes every friction point between discovery and purchase.
For consumer brands, the winning formula is not paid ads. It is authentic creator content — nano and micro creators with genuine audience relationships posting real reviews with affiliate links. Our job is to build, activate, and optimise that creator network for your brand, then amplify the top-performing content with Spark Ads once we know what converts.
For Asian and culturally specific brands, we add one more layer: cultural translation. Content that feels native to US TikTok audiences — not imported, not branded, not forced — is the difference between viral traction and invisible spend.
Common Questions
A TikTok Shop agency manages the creator strategy and paid amplification that drives product sales directly through TikTok's in-app shopping experience. This includes sourcing and seeding creators as product affiliates, setting up and managing the TikTok Shop affiliate programme, running Spark Ads on top-performing creator content, and optimising product pages for conversion.
Creator seeding on TikTok Shop involves sending product to a network of creators — typically nano (1K–10K) and micro (10K–100K) creators — who then post authentic content featuring the product with an affiliate link. When viewers purchase through the link, creators earn a commission. Brands benefit from organic, high-trust content with no upfront creator fee, paying only on results.
Beauty and skincare, food and beverage, lifestyle accessories, and consumer health products consistently perform best on TikTok Shop. Products with a strong visual result, a compelling "before/after" story, or genuine novelty value drive the highest organic creator engagement and conversion rates.
Spark Ads allow brands to run paid promotion directly from a creator's organic TikTok post, rather than a brand-produced ad. This preserves the authentic feel of the original content while adding paid reach and a direct TikTok Shop purchase link. Spark Ads on top-performing organic creator content consistently outperform traditional TikTok Ads in conversion rate.